854 readersIt’s not a trick question! Quick! What is the greenest way to communicate to potential and existing customers? Is it email? That might be your first choice, but think about all of the spam emails you get. Our friends over at Millcraft...
1034 readersIn the 1970s, there were eight media platforms advertisers and agencies had to research, plan, buy, and analyze the effects of when mounting a campaign. Today there are more than 100 choices – 17 from mobile alone. Arandell provides customized direct marketing solutions across all marketing channels. With a specialty in the catalog and retail direct
3643 readersDespite the prevalence of email, it turns out that when it comes to customer acquisition and retention, direct mail is still king – at least when it comes to business-to-customer (B2C) relationships. Yet, email seems to be more effective in business-to-business (B2B) interactions. All of this comes to us courtesy of Target Marketing magazine’s 7th
212 readersData is our Core Arandell supports marketers’ efforts throughout the entire marketing cycle. We integrate data from all channels and disparate sources of data and use that information to provide insight and knowledge which can be applied throughout the marketing process. We work to increase the efficiency, productivity and effectiveness of your marketing campaigns by identifying
2197 readersA great marketing tool this holiday season is a direct-mail catalog. Most marketers rely on e-mail to communicate holiday sales. This means that customers e-mail inboxes will be inundated with marketing messages. Why not do something different? And send a catalog mailing to customers? I can tell you that response rates for mail are still
1542 readersCompanies that sell through channel partners such as distributors, dealers, and value-added resellers face unique marketing challenges. They can run advertising and marketing programs to raise brand awareness and create favorable brand preferences, but success in the marketplace often depends largely on the marketing efforts of channel partners. And when channel partners don’t market effectively,...
1648 readers The Competitive Intelligence tool combines social, mobile, and email monitoring to power competitive, market, and digital content intelligence from a centralized, easy to use console. Competitive Market Intelligence gives marketers: Detailed analytics of digital performance by brand, campaign, vertical, and channel A rapidly growing database of over 1,000,000 searchable multi-channel campaigns Measureable insights and analytics across entire marketing verticals and digital
201 readersAd Projections Channnel 2006 $ bil. 2011 $ bil. 2012 $ bil. 2016 $ bil. CAGR 2006-2011 CAGR 2011-2016 Commercial Email 0.8 1.6 1.7 2.3 13.80% 8.60% Direct Mail (Catalog) 20.1 17.3 17.7 20.5 -3.00% 3.50% Direct Mail (Non-Catalog) 33 32.8 33.4 37.1 -0.10% 2.50% Insert Media 1.9 2.1 2.2 2.3 2.40% 1.70% Internet Display 5 8.5 9.5 14.1 11.30% 10.60% Internet Search 8.4 13.9 15.6 22.4 10.60% 9.90% Social Media/Networking 0.6 2.5 3 6.1 34.40% 19.40% Mobile 0.1 0.9 1.2 3.1 75.20% 28.70% Source: Direct Marketing Association, 2012 Statistical Fact Book.
1448 readersMarketing gurus tell us that comprehensive campaigns that span multiple channels generate the best return on investment. It makes sense: When customers are exposed to direct mail, posters, banners, billboards, television, radio and online advertising for a targeted campaign in a short period of time, their desire for your products or services will build up
1204 readers This past week I was in New York. It was a beautiful, sunny afternoon and I was sitting on a bench at Noon eating a hotdog and watching everyone rush by on 6th Avenue. What I noticed more than ever is that most people were not enjoying the great weather or for that matter,
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