Five Menu Designs That Motivate Larger Orders

The best restaurateurs and graphic designers know that menus are more than simple listings of prepared dishes; rather, they’re marketing pieces crafted to introduce customers to an experience and ultimately motivate larger orders (or at least higher spends). The following five menu design techniques, employed by some of the most popular chain restaurants in the nation, can help you do just that.

KFC’s simple organization: ‘Plus 1’

KFC has many potential comb

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