3 Ways to Print Mailings with Magnets
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- Wednesday, 28 July 2010
Magnets Galore! Image via Flickr user atomic jeep.
Giving away a free item or “freemium” is one of the most succesful direct-mail marketing tactics out there. PsPrint’s new magnets are a great “freemium” item to give away in mailings.
While a plain-old mailing, might get tossed in the trash without a second thought, a mailing with a free item such as a magnet, bookmark, notepad or calendar, will more likely be opened and saved.
Below are three tactics for sending out magnets in your next promotional mailing.
1. Insert magnets in envelope mailings
Magnets can be inserted into any kind of mailed customer communication – account statements, newsletters, appointment reminders and so forth. It is important to call out the free magnet in teaser copy on the outer envelope. This will provoke recipients to open the envelope and not throw…
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