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  Brass Improves Brand Communication

  1874 readersBy Kevin Cullen, Apex Die Embossing and debossing processes allow marketers to use texture and dimension to extend the reach and power of brand communication efforts. As die materials go, brass does the best job communicating as much intricate detail Read more »

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  The Bottom Line on Bottom Closures

  883 readersBy Apex Die There are six sides to conventionally designed product packaging. While marketers focus on the five panels seen by most consumers, packaging designers like Apex Die also pay close attention to the sixth side: the bottoms of your Read more »

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  Billerud’s FibreForm

  2893 readersThis is a new biodegradeable, recyclable packaging material by Billerud, a Swedish company. The material is very flexible, can easily be shaped into soft, natural shapes and can stand up to being embossed. It is touted to have a variety of applications...

• CAPSURE Color Inspiration Anywhere

  2333 readersPantone recently launched CAPSURE, a compact, handheld device that lets designers measure and match color inspiration. “CAPSURE’s advanced image capture technology sets a new standard for accuracy and versatility in a portable device,” said Giovanni Marra, director of corporate marketing Read more »

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  How to Create an Effective Product Label

  3573 readers At CreativePro.com, Maverick Label’s Mark Trumper wrote a terrific article on “How to Create an Effective Product Label“. He covers colors, fonts, shapes, material, size, barcodes, and more. You may want to bookmark this story for future use. Note: he recommends using Adobe Illustrator because it can convert text to outlines if necessary, but QuarkXPress can do

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  Student Spotlight: Grow Your Own

  1011 readers Octavia Soebiyanto designed this last year for the D&AD awards, when he was studying at Singapore Raffles Design Institute. "For this homebase ‘grow your own’ product, it takes chewing gum shape as it is quite small so it can reduces the production cost and material-used. By using more sustainable material such as biodegradable paper and plastic, it can

• Mediaclip and Ultimate Technographics Announce Partnership

  1008 readers Ultimate Technographics and Mediaclip are pleased to announce a new partnership geared to deliver an easy-to-use creation and production flow for photo products. Both companies will co-market a well integrated solution that provides an automated and efficient way to prepare photo products ordered online and to insure

• JR Finishers Named "Bindery of the Week"

  1455 readersCompany Overview At J.R. Finishers, Inc., we realize there are two things that printers cannot control and that is the ever increasing cost of transportation and the reduced production schedules that your customers are demanding. Now, imagine sending your printed material to just one finisher for several bindery processes. J.R. Finishers, Inc. realizes that a one

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  Bookjigs Packaging

  2678 readers The designers had several interesting challenges with this project (giving the many product themes a cohesive look, imparting a recognizable and noticeable identity for a small-sized product, and constructing a house for the product to live in) – all of which they meet with marked ingenuity. First, they engineered a package to fit an existing product.

• HLK Home Run Pitch Ball

  1564 readers Self-promo success stories don't get much better than this one, especially since it involves edible glass. Congratulations on the home run, HLK! When we heard that the St. Louis Cardinals were looking for a new agency, we knew we had