3682 readersphoto via Flickr user mark_rutley A wise copywriter once told me you have to do three things in your marketing copy: 1. Tell them what you are about to tell them. 2. Tell them. 3. Tell them what you told them. This same kind of…
194 readersWith the temperature dropping and snow covering the ground, we are lucky if we even make it outside to get the mail on a daily basis. And when you do, chances are you are scurrying back inside, throwing it on the table, and attempting to warm up. In this stack of Holiday credit card bills
2471 readers Custom brochures are an effective way for small businesses to illustrate the benefits of their products or services. Brochures are perfect for leaving behind after a meeting or distributing at an event in your commercial space or via direct mail. Printing…
1155 readersIn the past much “talk” was given to a direct marketing principle called contact strategy analysis. What that means in layman’s terms is determining how often and when to reach your customers based on previous sales information. In other words, using this approach you only contact your customers based upon their past purchase history, so
35 readersJim Coogan - Founder and President of Catalog Marketing Economics Before dropping the catalog, test the difference in response between mailing a catalog to opera goers and not mailing a catalog.
17 readersJim Coogan - Founder and President of Catalog Marketing Economics Before dropping the catalog, test the difference in response between mailing a catalog to opera goers and not mailing a catalog.
689 readersA funny thing happened on the way to proclaiming the print catalog is dead……..IT’S STILL ALIVE! If you have spent the early days of 2010 analyzing the results of your Fall and Holiday campaigns, you may have noticed something a little strange; emails, God love’em, were blasted out in record numbers in 2009. That was good
3565 readersBy Teresa Demel Just in time for the holidays, David Jones, an up-market Australian department store chain, released its catalog built with Adobe Digital Publishing Suite. Often when I do my holiday shopping, I peruse through a print catalog on the couch and then power up my laptop to make a purchase. The digital catalog hits
1073 readersEvery month the Who’s Mailing What! Archive receives and analyzes approximately 4,000 to 5,000 pieces of direct mail in 220 categories–consumer, business, fundraising, catalogs, and more. The database calls itself “the largest library of direct mail,” housing information on 240,000+ direct mail packages. An analysis of 40 months of data from the Archive, from January 2009
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