1620 readersIn this blog we talk about data-driven communication, but recently I’ve been having a lot of conversations about what that really means. What is data? At its most basic it’s the information in countless files and structures that identify customers and how they interact with us. It includes the information you give every time you
2186 readers One of the harsh truth in a package designer's career is that what we design ends up in the trash. So, one question that we ask ourselves at least once in our life time, is "How do I change that?" Simon Laliberte provided us with one interesting answer to that question. Read more and
698 readersBy Kristen Fischer
While many readers have been successfully running their own design business for years, others are still relatively new to the profession, or to the prospect of going out on their own. Kristen Fischer’s book “When Talent Isn’t Enough” (Career Press) is the literary equivalent of a good friend sitting you down to talk
-
4443 readersIf you’re a professional who purchases, designs with or markets with print and digital media, you need new ways of thinking to stay current and relevant in your career. You’ll find them at the 6th Annual Print & Media Conference on September 13th and 14th, 2011. As the only independent conference serving print buyers, graphic
-
1883 readersinstapaper_embed( "http://www.rexblog.com/2013/05/14/49271", "How to be happy: have a great marriage", "" );I’m glad to see that a PDF of this past weekend’s Baccalaureate Address by David Brooks has been posted on the Sewanee.edu website. It is filled with wonderful gems like this:“The first thing to worry about: Will I marry well? This is the most important
1236 readersIt’s time to dust off the strategy from the beginning of the year, re-evaluate the tactics we applied to challenges that rose up during the year, and lay a course for 2010. Let’s start with the basics. Have you scheduled a review of the 2009 strategy? While many organizations spend hours, days, weeks and months
1739 readersIf you’ve made the jump from a full-time employee to an overtime self-employed freelance position, you’ve undoubtedly found that there is no shortage of criticism for the freelance lifestyle. Hundreds of articles and blogs will tell you that, frankly, freelancing is harder than working 9-to-5 and that for every perk there is a pitfall –
1221 readersWe talk with customers around the world who understand the idea of TransPromo communication, or integrated customer communication, or data-driven customer communication – call it whatever you want. They tell us that they understand the concepts, ...
1720 readersI encourage you to take your favorite picture out of your wallet, or take a look at one that might be sitting on your desk. Think about the story behind that important memory... and the emotion you feel when you think about that moment in your life, and more importantly when you share it with
-
1535 readers
Cal Poly’s Graphic Communication Department, serving the printing, publishing, digital imaging and related industries for decades, is offering special discount packages for its 2012-13 Career Days.
Career Days, exclusive for the graphic communication industry, are scheduled for fall quarter on Friday, Oct. 26, 2012; winter quarter, Friday, Feb.