Related Articles

• The Five New I’s in ROI

  1146 readersHow does effective print impact consumer purchases? To answer this question, Appleton Coated commissioned a proprietary research study of more than 1,000 high-end, high-minded consumers. The company shares its findings in a new publication, appropriately-titled, “ROI.” Beyond a positive Return Read more »

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  U360 Winners Showbook Available

  915 readersThe theme for the U360 Winners Showbook this year is “Inspire” and underscores print’s unmatched ability to inspire people. This promotional piece lives up to its theme by not only offering tantalizing glimpses of the 17 recognized entries, but by Read more »

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  Craving the U2 Throwdown

  2760 readersEat your heart out Bobby Flay. Appleton Coated has released its tastiest educational tool and print demonstration yet: U2 Throwdown – Battle of the Finishes. Printed on Utopia Two and U2:XG, the piece showcases imagery printed on Gloss, Dull, Matte Read more »

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  ‘Smooth Sailing’ Promo ‘See Worthy’

  2470 readersWith the new promo “Bright Skies & Smooth Sailing,” Appleton Coated continues to tantalize us with its Utopia range. This time, it’s all about U1X, the first coated paper with a published brightness of 100 D65/97 GE, according to the company. U1X is: Available in Gloss, Silk and Matte Has a luminous blue-white shade Comes in 80 lb. and

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  Guide to Paper Efficiencies

  1086 readersDomtar features its Lynx Opaque Ultra brand in the first of a newly released series of manuals entitled “More with Less 1.” The piece is designed to offer advice on helping you save time, money and effort on your print Read more »

• U360 Competition Winners Named

  1209 readersAppleton Coated announced the winning entries to the U360 Competition for 2010, which are printed all, or in part, on Utopia and/or Curious Collection papers. “These selections recognize the effective, creative role that print communication plays in marketing mix,” says Read more »

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  Swatchbook Whisks You off to Utopia

  1740 readersWith our appetites duly whetted by Appleton Coated’s recent release of the “One of a Kind: PrintUtopia Digital” promotion, we were eager to finally get a glimpse of its Utopia papers swatchbook. Not surprisingly, it does not disappoint. First, let’s take a look at the papers: Utopia Premium (Gloss, Silk, Ivory Silk): Smooth surface with a blue-white

• Expanding the Curious Universe

  2014 readersRecently unveiled, the new Curious Cosmic line is a patented innovation where one side is a colored, soft matte, metal effect, and the other is a white, premium uncoated fine paper. The tactile metallic sheet comes in eight stellar shades ranging from classic monochromes to contemporary jewel tones. “Both sides of this sheet print beautifully and the

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  Print With Purpose

  1345 readersThe “Print With Purpose” promotion from Appleton Coated defines the role of print in the rapidly evolving marketing landscape and demonstrates its positive impact on the bottom line. Designed as a resource, it provides insight and inspiration to decision-makers involved Read more »

• Ivory Matte Added to U2:XG

  2677 readersAppleton Coated’s Utopia Two (U2) Ivory Matte has been added to the U2:XG family of environmentally friendly, coated printing papers. Certified by the Forest Stewardship Council (FSC), U2:XG Ivory Matte contains 30 percent postconsumer recovered fiber, is acid-free, elemental chlorine-free Read more »