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  Mr. Nicecream For Tesco

  3000 readers "A new identity and design for a range of ice cream accompaniments for Tesco. Research showed that there was an opportunity to generate sales of ice cream accompaniments such as cones, toppings and sauces if they were brought together as a distinct range. So, Tesco undertook to launch such a range of products and

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  Strong, Nutrition Supplements

  2582 readers "Pearlfisher has created the brand strategy, naming, identity, packaging, retail and digital communications for Strong, a range of high quality complex nutrients. Strong is made from the freshest and highest grade of ingredients, developed to target health and beauty at a cellular level, for a stronger, more vibrant and younger body." The studio's objective

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  Finest Coffee

  2362 readers P&W Tesco Finest roast and ground coffee re-design. Colourful iconic illustrations express the character, flavour and geographical origin of each coffee, creating a distinctive vibrant look for each pack, whilst at the same time making a strong premium range within the Tesco Finest brand. The "freshness valve" and "strength message" have been incorporated into

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  Tesco Goodness

  9038 readers "VCG-Parachute, the creative arm of global marketing services group VCG, has designed and developed packaging to support the launch of Tescoʼs new “Goodness” range of nutritious foods for kids. Initially launched last year in the US by Tesco-owned Fresh & Easy, this will be the first own label range to be introduced to the UK

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  VB Raw

  2895 readers"VB Raw is a new uncompromising beer with an irrelevant attitude younger and emerging low-carb beer market. Maud completed the successful launch of the brand naming, identity and art direction and implementation across all aspects of the brand includi...

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  Charles Worthington

  1679 readers "The Results range includes Shampoo & Conditioner products over 8 ‘regimes’ along with a full range of styling products and hair intensive solutions. The brand occupies a number two positioning in the professional hair care market. The main objective of the brief was to regain a confident simplicity to the identity and packaging whilst increasing the

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  Tesco’s Health and Beauty

  2164 readers"International Design Consultancy P&W has redesigned the packaging for Tesco’s health and beauty essentials range. The range, comprising of items such as shampoo, bath soak, shower wash is entry price point but needed to convey added value a...

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  Scottex

  969 readers   "Kimberly Clark operates in some European markets thanks to the Scottex brand, Italy among them. Scottex is mostly associated to toilet paper and stands for softness and quality guarantee. However, in Italy, Scottex also produces a range of pocket tissues that over the years has shown some weaknesses, such as poor brand identity and visibility. ARC’S interpreted

• Ricoh’s Branding Change & 50th Anniversary in US

  580 readers Ricoh Americas Corporation today announced its launch of a new global brand identity expressed by the tagline imagine. change. The launch aligns Ricoh Company, Ltd. operations worldwide under a common vision, describing the way Ricoh brings value to its customers’ business. The new brand identity also unites

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  Plum

  2035 readers  "BrandOpus has created the new identity and packaging for premium baby food brand, Plum.  The new design aims to demystify the weaning process, enabling parents to identify the right product for them at a glance. Brandopus recognised that ...