The Wayback View – 1984, Newsweek – Apple’s Advertising Coup

Recently the US celebrated two major events - the 100th birthday of Ronald Reagan and the 45th Superbowl football game.

While many people are aware of Apple's historic "1984" Superbowl commercial (spoofed by Motorola's Xoom introduction ad in this year's Superbowl) that introduced the Macintosh computer, few are aware that Apple achieved another advertising coup that same year. In the fall of 1984, Apple purchased all of the advertising space in Newsweek magazine's special edition commemorating Ronald Reagan's landslide win of a second term as President. This was the first, and possibly only time that an advertiser has purchased all ...

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