Market the Why

Market the Why is an original article from: M-bossed.com — A media blog. ©2009 Ryan McAbee ||

Have you ever noticed that companies that consumers want to be associated with do not sell their products? Instead, these companies sell the “why” of you wanting to be part of thier tribe.

Company Product Selling/Purpose
Apple computers design & exclusivity
Zappos shoes wow customer service
Moosejaw outdoor gear fun (read their about page)
AJ Bombers burgers

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