I had the good fortune of getting to not only photograph these, but play with them. People love take aways. The balsa wood airplane kit is a really thoughtful touch to this project. The customizable stickers not only engage the participant, but also do a good job of promoting the client.
The goal of this mailer was to promote the Annual Travel + Leisure 2011 Design Awards issue. Typically for this project I like to create something that is fun and not the traditional "sell sheet" to grab attention and to make the experience more interactive. I aim to have the piece double as a keepsake that clients will hold on to and maybe even keep on their desk.
The production on this required a bit of planning, so I contacted my vendor while it was still being designed in order to get the balsa wood in time (i know timing can be an issue with special materials). Luckily I have a great vendor who always