1769 readersTuesday, March 13, 2012 2:00 p.m. Eastern (11:00 a.m. Pacific) PaperSpecs and Kallima® Paper Present Free Webinar “12 Ways to Increase Response Rates.” Guest speaker Alan Rosenspan will reveal how you can use his proven tips and techniques to dramatically increase response rates and avoid mistakes that can doom your next direct mail campaign. Palo Alto, California –
1031 readers**Various studies of direct mail over the years have repeatedly found that using color instead of black-and-white can: ** Increase response rates BY AS MUCH AS 80% Increase reading comprehension BY AS MUCH AS 73% Increase retention BY AS MUCH AS 78% Colored text was recalled more than bold text BY AS MUCH AS 14% Increase payment response…
1346 readersTuesday, March 13, 2012 2:00 p.m. Eastern (11:00 a.m. Pacific) Postcards and self-mailers are a great direct mail medium these days if you want to get the attention of overscheduled, distracted prospects. But there’s more to achieving killer response rates than simply choosing one of these formats. Alan Rosenspan, president of Rosenspan & Associates, a direct marketing creative
1774 readersI think that the commercial contacts that an average consumer will receive in the future will not drop but increase. I also think that company’s future marketing budgets will not drop but increase. What is true is that consumers will be contacted in many different ways shapes and forms. It is also true that brand
2398 readersOne of the most valuable features of today’s web-to-print solutions is their ability to enable easy and extensive document customization. Prospects and customers are inundated with hundreds of marketing messages every day, and they pay little attention to those that don’t speak to important issues and needs. In this environment, the key to marketing success...
1045 readersPrintingForLess.com (PFL) announced that its Political Printing Center for campaign marketing materials is now open at www.politicalprintingcenter.com. “We want to help you save time and money with campaign marketing materials that reflect your specific message,” says Andrew Field, PFL founder Read more »
1853 readersIn today’s increasingly competitive and saturated market, your printed marketing materials are a great opportunity to get your customer’s attention. Want to really catch their eye? When you place your next digital printing order, get an ultraviolet coating on your marketing materials. What is UV or Ultra Violet Coating? Ultraviolet coating, or UV coating, is a dramatically
83 readersThe economic crisis played havoc with catalog response rates over the last few years. Response rates for mailings have been pretty stable over time and don’t vary much from mailing to mailing. But the upheaval in the economy caused response rates to fluctuate wildly, and mailers have found it very difficult to predict mail response
2514 readersWhat Are Personalized URLs All About? Do you want to make your direct marketing more powerful and more response driven than ever before? By integrating variable data printing with personalized URLs, also known as PURLs, you’ll have a marketing strategy to be reckoned with. Personalized URLs are automatically generated links that direct customers to a personalized web page created
2932 readersGraphic designers and other creative professionals could include a QR code for their online portfolios on their promotional materials. Using a QR code makes it look like you keep up with technology while also makes it easy for potential customers to access your portfolio, resume or blog.
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