Mcommerce Important to Consumers and Merchants

May 1, 2011

Mobile commerce, or m-commerce, has experienced blindingly rapid adoption in the past year or two in the multichannel marketplace. Along with the rise of social media platforms like Facebook, Twitter and YouTube, m-commerce has contributed to the widely held perception that sales and marketing “channels” don’t really make sense anymore, and that customers and prospects engage with merchants through various “touchpoints” instead.

The smartphone is, without question, one of the primary touchpoints in this brave new sales and marketing world. Just how important it is depends on whose survey you look at, but the trend is unmistakable.

According to ForeSee Results, online shoppers making a purchase from their phones increased 11% from 2009 to 2010. A third of the 1,200 respondents used their smartphones to access a retailer’s website to compare prices or products.

Auction site eBay reported a 300% increase in m-commerce sales during the same p

Daily Email Newsletters

Weekly Email Newsletters

Subscribe to receive the latest design and creative business news, tutorials, and resources delivered to you via email—either daily (below) or weekly, to your computer, tablet, or mobile phone.

IMPORTANT NOTE: The newsletters and subscription confirmation email will be sent from the address Please be sure to whitelist that address in your anti-spam filters. Check your Junk Mail or Spam folder if you miss an email prior to whitelisting

Privacy and CAN-SPAM Compliance

All Pariah Burke newsletters comply with the U.S. CAN-SPAM Act. The newsletter even uses a third-party ESP to audit and ensure its compliance with CAN-SPAM. And your privacy is assured: your email address and other information will never be sold or given away.