Top 500 Retailers Take a Liking to Social Networks

Facebook is in the news almost daily and the social network continues to grow, with more than 500 million members at last count. And Top 500 retailers want to be right there with them. 432 of the companies listed in Internet Retailer’s 2011 Top 500 Guide —86%—have a presence on Facebook. That’s 16% more than the 371 that had pages on Facebook last year and a 52% increase from 284 in the 2009 edition.

While Facebook nears full penetration among Top 500 web retailers,  it’s Twitter that is seeing the greatest growth, followed by YouTube. MySpace use, by ...

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