Related Articles

• 

  How a Poor Economy Helps You

  4119 readersEverywhere we hear about the state of the economy. It controls the headlines and inspires dinnertime debates. No one enjoys a poor economy. But if you run a small business, bad economic times can be your gain. When the economy is bad, many companies cut back on their marketing efforts. They figure everyone has to do it,

• Direct Marketing on the Rise

  1561 readersThe Direct Marketing Association (DMA) released “The Power of Direct Marketing,” a biennial forecast of direct marketing’s economic impact on the U.S. economy. First published in 1995, the report is released every other year in conjunction with DMA’s Annual Conference and delivers historic trends, current year estimates, and one-year and five-year projections for direct marketing expenditures,

• 

  Mustache Seeds in Envelopes?

  724 readersEnvelopes.com What does the leading supplier of plain and custom-printed envelopes, and mustache seeds have in common? You’re about to find out… Just a few months ago, eROI, an agency that creates digital marketing programs and campaigns, ordered some very intriguing “Stache Seed” envelopes from Envelopes.com. Printed on 24 lb. Bright White #4-½ Coin Envelopes, this

• 

  The Value of a Great Deal

  2563 readers Photo use Creative Commons license via Flickr – dbking. How much deal-hunting do you do for your marketing campaigns?  Do you get quotes from multiple sources for your printing and distribution, or do you simply go with your favorite local printing company regardless of price?  If your strategy is the latter, you should know that you’re

• 

  The Best Colors for Door Hanger Marketing

  1172 readers Abstract wallpaper color via Creative Commons license on Wikimedia Commons You probably know that door hanger printing represents one of the most attention-getting and cost-efficient ways to market your business.  Door hangers are cheap to print and distribute, and they’re impossible for customers to ignore.  To get the best response rate from door hanger marketing, your

• 

  The Best Colors for Door Hanger Marketing

  1134 readers Abstract wallpaper color via Creative Commons license on Wikimedia Commons You probably know that door hanger printing represents one of the most attention-getting and cost-efficient ways to market your business.  Door hangers are cheap to print and distribute, and they’re impossible for customers to ignore.  To get the best response rate from door hanger marketing, your

• Why is Kodak at DMA in Boston?

  3055 readers"I didn't know Kodak could do that" is something we hear from time to time from customers. And providing Services for Marketing may be another example, but here are 3 reasons brand owners and marketing professionals might want to stop by our booth and chat with some of the Kodak folks. Imagine you had tighter control

• 

  Arandell 2012-02-27 11:21:31

  1654 readers The Competitive Intelligence tool combines social, mobile, and email monitoring to power competitive, market, and digital content intelligence from a centralized, easy to use console. Competitive Market Intelligence gives marketers: Detailed analytics of digital performance by brand, campaign, vertical, and channel A rapidly growing database of over 1,000,000 searchable multi-channel campaigns Measureable insights and analytics across entire marketing verticals and digital

• 

  Graphic Arts Students Prepared for a Mixed-Media World

  2467 readers Josh Boland In our continuing series of blog posts featuring recipients of monetary awards from the Print and Graphic Scholarship Foundation (PGSF), today we profile Josh Boland, a senior with a bright future who will soon be graduating from Clemson University. Josh spoke with us about his focus in the graphic arts industry, interesting projects he

• 

  Sessions @ The Dieline Conference: Jonathan Ford

  2335 readersJonathan Ford is a Creative Partner & Co-founder Pearlfisher. He leads the overall creative direction of Pearlfisher, and has built up a global reputation for design excellence and effectiveness from the Pearlfisher studios in New York and Lo...