4496 readers "In an increasingly competitive market where the leading ale brands have come under pressure from regional competitors and an explosion in craft brewers, Tetley’s was no longer perceived as Britain’s favourite beer.WPA Pinfold were briefed to create a refreshed brand image that builds on the Tetley’s values and addresses the disconnect with the consumer, to
782 readersThermochromic inks to signal "beer temperature" have moved from the bottle label to the aluminum can per Molson Canada’s Coors Light application of CROWN Beverage Packaging North America’s...
1462 readersJack Bredenfoerder is design director in the Cincinnati office of Landor Associates, specializing in color strategy, trends, and forecasting. When color becomes a critical issue, Jack offers his color expertise across the global Landor network. H...
3249 readers The beer label Carnegie Porter is one of the oldest active brands in Sweden today.
1447 readers Given the growing importance of American whiskies in the marketplace, Landor was asked to redesign the George Dickel line of whiskies – while remaining true to the roots of the brand. Landor developed a new Rye variant for the line and created more premium and distinct labels for the entire Dickel family.
1772 readers "Kraft Foods and Landor Associates, have announced the redesign of Kraft Macaroni & Cheese packaging. The new design of the 73-year-old brand retains key design elements that Americans associate with the brand, and adds a “noodle smil...
3788 readers Great concept packaging and rebranding of National Geographic, with a bit of new DVD and book packaging: "Branding and identity design is probably one of the most challenging fields in the creative industry. Developing a powerful and dynamic identity is an essential step towards the success of the brand. Moreover, as technology advances and
1450 readersMarketers of established brands have even more to worry about now. The consumer product sector of...CLICK HERE to read the rest of the post... »(Want to see more packaging? Visit TheDieline.com!)
1688 readersBorn in Golden, Colorado, Coors Banquet has stubbornly refused to compromise since 1873.
3333 readers "Since its release in 1978, Coors Light drinkers have affectionately referred to their beer as The Silver Bullet.
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