1366 readers Wondering whether a direct-mail marketing campaign is worth your time and effort? Read on to learn why direct-mail marketing can indeed be your biggest business-boosting ally. Myth No. 1: Direct-mail marketing doesn’t work anymore. FACT: This myth is so prevalent online (where else?) that it’s easy to believe. However, Deliver Magazine reports that a full 12 percent
1478 readers Wondering whether a direct-mail marketing campaign is worth your time and effort? Read on to learn why direct-mail marketing can indeed be your biggest business-boosting ally. Myth No. 1: Direct-mail marketing doesn’t work anymore. FACT: This myth is so prevalent online (where else?) that it’s easy to believe. However, Deliver Magazine reports that a full 12 percent
1073 readersEvery month the Who’s Mailing What! Archive receives and analyzes approximately 4,000 to 5,000 pieces of direct mail in 220 categories–consumer, business, fundraising, catalogs, and more. The database calls itself “the largest library of direct mail,” housing information on 240,000+ direct mail packages. An analysis of 40 months of data from the Archive, from January 2009
993 readers Direct marketing specialist VPrint has installed eight KODAK PROSPER S5 Imprinting Systems for continuous colour printing. The investment has enabled VPrint to produce image quality that rivals offset, and the company is using the imprinting systems to deliver top-quality, high-volume jobs. VPrint specialises in high-volume personalized direct mail.
5622 readersOnline marketing has changed the way in which we communicate with our customers. So much so, that sometimes the idea of direct mail marketing can seem like a futile endeavor. But even if marketers may feel it is a bit old fashioned or too costly to get a return on their investment, surveys have shown
218 readersMarketing research firm Ask Your Target Market (AYTM) recently undertook a survey examining the effectiveness of direct mail — Are customers more likely to look at their mail than they are at emails? Make purchases based on offers received? Surveying 400 U.S. adults online panel participants, they found: Nearly one in five (17%) respondents receive advertisements or
1147 readers A well-planned direct mailer remains one of the best marketing tools at your disposal. In fact, direct-mail marketing is better today than ever before. Why? Because so many of your competitors are focusing exclusively on digital marketing, creating an opportunity for you to reach and influence your target customer base where your competitors aren’t. A strategic
1294 readersWhy is it that ‘Big Box’ retailers of groceries, furniture, electronics and home repair products don’t utilize direct mail solicitation as much as other vertical markets like insurance, non-profit, and automotive? Th...
486 readers STAMFORD, Conn., – Pitney Bowes Inc. today released a white paper that offers strategies that can help mailers and service bureaus improve the effectiveness of direct mail solutions for Standard Mail. The white paper, entitled "The Direct Answer," highlights recent changes and innovations in technology and mail
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