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• Two Sides Releases European Survey

  1117 readers In a wide-ranging new survey, a new generation of digital natives show strong preferences for paper; still the favoured medium of all age groups for reading and safe keeping of documents.The research conducted by IPSOS, in association with industry organisations Two Sides and Print Power, interviewed 4,500

• AD Communications to support Two Sides and Print Power with PR services

  447 readers London, UK – AD Communications, the specialist agency with long term experience of the Graphic Media industries has announced that it will be assisting the UK Two Sides and Print Power organisation to develop its communication channels and spread the story of print media's effectiveness and sustainability. Two

• 

  ‘No Wonder You Love Paper’ Campaign

  2517 readersAfter its public row with Google over the search company’s “digital is ‘greener’ than print” promos, paper sustainability group Two Sides this month is taking its message directly to consumers. Starting with the June issue of National Geographic, a number of publications are running Two Sides ads designed to clear up myths about paper’s ecological

• Two Sides Launches Print Media Sustainability Survey

  627 readers London, UK – Graphics Industry organisation Two Sides has announced the launch of a 10 country survey, conducted by research specialists IPSOS, to discover how consumers across Europe and the US feel about the sustainability and importance of print and paper today. Two Sides Director Martyn Eustace

• New UK Two Sides Campaign Starts

  890 readers “No Wonder You Love Paper” is the theme of a new campaign from Two Sides, the international organisation which promotes the responsible use of print and paper as an attractive, powerful and natural communications medium. The campaign features the attractiveness and sustainability of magazines and newspapers. Research by

• Two Sides Launches U.S. Website

  798 readersTwo Sides, the fast-growing nonprofit organization established to promote the responsible production, use and sustainability of print and paper, has launched its U.S. website. “Print and paper have a great environmental story to tell, but that story often gets lost among misleading claims, misconceptions and one-sided communications,” says Two Sides President Phil Riebel. “On the Two

• Two Sides and Print Power European Survey

  1585 readers Two Sides, Print Power and VTT, the Technical Research Centre of Finland, are carrying out a study on how consumers from 15 countries, including the United States and Australia, perceive print advertising. The objective of the study is to better understand the role that print now plays

• An Early Supporter of Two Sides U.S.

  1177 readersNeenah Paper has signed on as one of the inaugural supporters of Two Sides U.S., the nonprofit organization that works to promote the responsible production, use and sustainability of print. One of several leading companies to pledge support for Two Sides, Neenah is part of a growing cadre of leaders in media, publishing, paper distribution and

• Two Sides’ seminar reveals that "print is the new cool"

  1643 readers Two Sides Autumn Seminar reaffirms the popularity of print as an essential medium for media planners with leading media players citing print as being "the new cool" and having a unique appeal compared to digital media.Held at Stationers' Hall in London on 7 November the Autumn Seminar

• Yep, You Prefer Direct Mail

  657 readersEpsilon Targeting, provider of consumer information for targeted marketing solutions, released its 2011 Channel Preference Study titled The Formula For Success: Preference and Trust. The report shows that through economic turmoil, technology advances and channel proliferation, direct mail continues to deliver as consumers’ preferred means of receiving marketing messages from brands. The study is based on completed