2841 readers Pearlfisher has created the brand strategy, tone of voice, brand identity and packaging design for Oat Works, a brand new oat based drink from Wellness Works.
1490 readers Iconic soft drink, Lemon & Paeroa (L&P), has been revitalised at the hands of brand design specialists, Dow Design. The ‘World Famous in New Zealand’ brand’s fresh, contemporary makeover aims to make the lemony drink a more compelling choice.
963 readers "Kimberly Clark operates in some European markets thanks to the Scottex brand, Italy among them. Scottex is mostly associated to toilet paper and stands for softness and quality guarantee. However, in Italy, Scottex also produces a range of pocket tissues that over the years has shown some weaknesses, such as poor brand identity and visibility. ARC’S interpreted
3847 readers "One Nutrition is a Danish brand of supplements for athletes, their main focus is on creating products with simple recipies at a price level that most people can afford. Nutritional supplements can be beneficial for most athletes, but this fact is often lost in branding strategies catering that often caters only to body builders.
3742 readers Pearlfisher has created the brand strategy, naming, tone of voice, range identity and packaging design for the new chocolate gift range ‘Say it with Cadbury’.
2303 readersWho would have thought insulation packaging could look so good? "Interrupt Marketing helped develop the maketing strategy, brand identity and packaging for the North American Launch of Certainteed’s new Sustainable Insulation™. Repos...
3126 readers At the Rochester Institute of Technology, students were tasked with developing a new beer brand for Roc Brewing, Co. by performing original target audience and category research, developing the brand strategy and identity, and creating an exciting presentation to "pitch" the idea to the brewery.
934 readers "In the latest release of work for Musgrave Retail Partners GB own brand ranges Harry Pearce and his team have designed the labels for Budgens and Londis wines. The team have strived to create a unique visual language for this own brand wine range, self-confident and not aping any other brand. Each country of origin is
1983 readers"Brand creation to redefine luxury Polish vodka. Aloof referenced illustrations and typefaces from 16th century Polish manuscripts to bring a sense of provenance and heritage to the brand and developed an innovative pack to best display the bottl...
1766 readers "Kraft Foods and Landor Associates, have announced the redesign of Kraft Macaroni & Cheese packaging. The new design of the 73-year-old brand retains key design elements that Americans associate with the brand, and adds a “noodle smil...
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