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  P & W Re-Designs Organic Branding for Fresh & Easy

  4007 readersInternational Design Consultancy P&W have re-designed the organic branding for Tesco’s US chain Fresh & Easy Neighborhood Market.

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  Tesco’s Health and Beauty

  2155 readers"International Design Consultancy P&W has redesigned the packaging for Tesco’s health and beauty essentials range. The range, comprising of items such as shampoo, bath soak, shower wash is entry price point but needed to convey added value a...

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  5 Ways To Make Your Business Brochure Land More Sales

  1162 readers Business brochures can be some of the most diverse marketing materials, and many companies print different brochures for different purposes: specific product information, leave-behinds, sales presentations, point-of-sale displays and inquiry follow-ups.  Yet while each brochure you print might appear different on the surface, every business brochure has a single purpose at its heart: to increase

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  Tesco Goodness

  9026 readers "VCG-Parachute, the creative arm of global marketing services group VCG, has designed and developed packaging to support the launch of Tescoʼs new “Goodness” range of nutritious foods for kids. Initially launched last year in the US by Tesco-owned Fresh & Easy, this will be the first own label range to be introduced to the UK

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  Fresh & Easy Cookies

  2764 readers P&W designed packaging for Fresh &Eeasy Belgian imported premium cookies "International Design Consultancy P&W have designed a range of premium imported Belgian cookies for Tesco’s US chain Fresh & Easy Neighborhood Market. These imported cookies are covered in rich Belgian chocolate with various fillings such as coconut, caramel, hazelnut and orange."

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  Sessions @ The Dieline Conference: Yael Miller

  5090 readers This week's session post focuses on Yael Miller, Principle at Miller Creative, LLC. Yael Miller is editor-at-large of The Dieline and is principal of Miller Creative, a branding and packaging design consultancy specializing in naming, branding and packaging design. She is also co-founder of Vanity Barcodes and Share Some Candy. Yael has more than 10 years

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  Fresh & Easy Plantain Crisps

  1291 readers "Tesco’s US chain Fresh & Easy Neighborhood Market is introducing a new item, Deliciously Crunchy Plantain Crisps, proudly designed by the International Design Consultancy P&W. In Southwest regions of the world, plantains are a staple and are treated much like a potato, making this lightly salted crisp a great alternative to the ordinary potato chip."

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  Tully’s Coffee

  2581 readers "Tully’s Coffee holiday theme staging included stategy development and naming along with coffee packaging, confection packaging, gift packaging, shopping bags, hang tags, hostess gifts, seasonal beverages, window displays, posters, menu and kiosk elements, seasonal uniforms and barista flare."

• Highcon / HP Indigo Provide End to End Digital Solution

  694 readers Highcon announced today that the company has joined the HP SmartStream Solution Partner Program. This agreement reflects the importance that both companies place on the move towards digital packaging production – both the printing and the converting. Current trends in folding carton packaging point clearly to shorter runs, versioning,

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  Learn How To Build Your Own Brand.

  2102 readers Hatch design, co-founded by Joel Templin and Katie Jain, is a branding design firm that has created brand identity, packaging, advertising, promotional and interactive design for a range if companies, including Apple, Benefit Cosmetics, Coca-Cola and more.