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  1649 readers Sandy Alexander, Inc., a leader in marketing solutions and print, has joined the Pro-Mail community. The Clifton, NJ based company provides integrated campaigns via print, email, personalized URLs, landing pages, SMS and other channels. They are now expanding their fulfillment operation with the help of the Pro-Mail

• Sandy Alexander Expands Wide & Grand Format with Addition of a Durst 500R

  2419 readers Clifton, NJ. --Sandy Alexander Inc., one of the nation's leading, high-end commercial graphics communications companies, has acquired another Durst RHO UV inkjet production digital printer 5-meter-wide 500R for "soft" Wide & Grand Format printing. With the purchase of its 4th Durst UV Inkjet digital printer, Sandy Alexander

• Personalization of Direct Mail Steadily On the Rise

  1086 readersEvery month the Who’s Mailing What! Archive receives and analyzes approximately 4,000 to 5,000 pieces of direct mail in 220 categories–consumer, business, fundraising, catalogs, and more. The database calls itself “the largest library of direct mail,” housing information on 240,000+ direct mail packages. An analysis of 40 months of data from the Archive, from January 2009

• Rob Mayerson joins Sandy Alexander as GM for eSA Digital Solutions

  785 readers Clifton, New Jersey – Sandy Alexander announced today the addition of Rob Mayerson to the organization. Rob will be the General Manager for eSA Digital Solutions, Sandy Alexander's digital technology division. Mike Graff, President & CEO of Sandy Alexander stated, "Rob Mayerson is recognized by the industry

• Every Door Direct Mail

  334 readersThe United States Postal Service (USPS) wants smaller, mom-and-pop style businesses to consider using direct mail. To convince them to do so, USPS has implemented a program called Every Door Direct Mail. This program makes the direct mail process as simple as possible by eliminating the need for an address list. With Every Door Direct

• From Barcode to Bottom Line

  622 readersThe Bennett Group, Inc. announced its “Barcode to Bottom Line” certification program developed for the direct mail/marketing industries. Certification is earned when you successfully complete testing for at least five titles currently available in the Barcode to Bottom Line Information Read more »

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  Unleash the Power of Print

  870 readersVerso Paper Corp. Ink on paper has an intrinsic connection with its audience. Did you know our brains process paper-based and digital marketing in different ways? A study by Millward Brown (Using Neuroscience to Understand the Role of Direct Mail) strongly suggests that physical marketing materials, such as print publications, corporate collateral and direct mail, cause more

• USPS Surprises CES with Eye-Popping App that Brings Mail to Life

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• Every Door Direct Mail Website

  820 readersTaradel LLC unveiled Taradel.com/EDDM, a new website that will create, manage and launch direct mail marketing campaigns. The site is powered by a proprietary “point and click” mapping tool, dubbed U-Select that the company says will enable an advertiser to launch a turnkey “Every Door Direct Mail” campaign in ten minutes or less. The system has four

• Pitney Bowes Offers White Paper on Direct Mail Solutions for Standard Mail

  493 readers STAMFORD, Conn., – Pitney Bowes Inc. today released a white paper that offers strategies that can help mailers and service bureaus improve the effectiveness of direct mail solutions for Standard Mail. The white paper, entitled "The Direct Answer," highlights recent changes and innovations in technology and mail