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• Arandell Forms Alliance with Catalog Marketing Economics

  533 readersAssisting Customers with Catalog Circulation Planning Arandell, North America’s premier offset printing company, announces they have advanced a partnership with Jim Coogan, President of Catalog Marketing Economics, to complement Arandell’s Marketing Services. Mr. Coogan’s primary focus will be consulting customers on the core competencies of circulation planning for catalogs, project management of catalog circulation, analysis, planning

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  Catalog Circulation Profit Planning for 2013

  83 readersJim Coogan - Founder and President of Catalog Marketing Economics Arandell can help you improve your top line sales and bottom line profitability by reviewing your catalog circulation and showing you where you can improve your results. Improving the quality of your catalog circulation is the key to changing your results. We will review your past results and

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  Jim Coogan

  444 readersCatalog Circulation Planning Consultant Jim Coogan, President of Catalog Marketing Economics, has partnered with Arandell to help Arandell customers identify the actions that will immediately and measurably improve their catalog circulation results. Mr. Coogan’s primary objective will be consulting with catalogers on the core competencies of circulation planning for catalogs, project management of catalog circulation and the analysis,

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  5 Booklet Subjects That Will Make You Money

  1188 readers If you’ve been hesitant to try booklet marketing, it might be because you’re unsure how to print booklets that offer recipients the kind of value that converts them into customers.  At the same time, you’re missing out on an amazing opportunity to grow your business by: Engaging customers Establishing trust and credibility Increasing brand awareness Promoting your products Building customer

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  Catalog Circulation Planning

  423 readers Arandell Marketing Services provides insightful catalog circulation planning built on extensive hands-on experience.　 The printed catalog can be your most successful means for driving sales. Although the role of the catalog has gone through tremendous change in the last several years, successful companies still recognize its importance in this multichannel environment. Whether you’ve been mailing for

• “Stimulus Plan” cuts NPE 2009 attendee fee

  411 readersDiscounted $60 rate per individual, further discounts for buying teams part of SPI incentive...

• Why retail catalogs survive, even thrive, in Internet Age

  200 readersOnline spending may be increasing, but the venerable catalog is doing anything but fading away. In fact, it is still an important part of business for retailers. “It’s basically a marketing tool,” said retail analyst Eric Beder, a managing director at Brean Murray, Carret & Co. “The beauty of a catalog is that you don’t have

• New Magnet Offerings to Expand Your Business

  1745 readersHowever you use them, promotional magnets are a great way to stay in front of customers year-round. They are a cost effective marketing tool that stands out and stays in front of your customers day after day, far beyond the useful life of the typical marketing brochure. Smartpress.com now offers a variety of magnet printing services:

• U.S. Postal Service Approved 2012 Holiday Mobile Shopping Promotion

  103 readersDirect Mail Discounts for Online Merchants Timed for Cyber Monday On  August 7, 2012 the Postal Regulatory Commission (PRC)  approved the 2012 Holiday Mobile Shopping Promotion scheduled to run November 7 – 21, 2012, with registration beginning September 15, 2012.   The  holiday promotion is designed to spur mobile purchasing by putting mobile-optimized promotional offers, coupons and catalogs into their customers’ hands in time for Black Friday-Cyber

• U.S. Postal Service Approved 2012 Holiday Mobile Shopping Promotion

  78 readersDirect Mail Discounts for Online Merchants Timed for Cyber Monday On  August 7, 2012 the Postal Regulatory Commission (PRC)  approved the 2012 Holiday Mobile Shopping Promotion scheduled to run November 7 – 21, 2012, with registration beginning September 15, 2012.   The  holiday promotion is designed to spur mobile purchasing by putting mobile-optimized promotional offers, coupons and catalogs into their customers’ hands in time for Black Friday-Cyber