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• Direct Mail Spending Up or Down?

  2446 readersWill direct mail spending grow in 2011? Yes, says a report from Winterberry Group, by 5.8 percent – driven by “acquisition” mail increases. The report, “Outlook 2011: What to Expect in Direct & Digital Marketing,” indicates that acquisition mail is Read more »

• InnerWorkings Signs Major BPO Contract

  705 readers One of America's Largest Non-Profit Organizations Outsources Print Procurement to InnerWorkingsCHICAGO – InnerWorkings, Inc., a leading provider of global print management and promotional solutions, today announced a BPO scale enterprise agreement with one of America's largest non-profit organizations.InnerWorkings expects to save the organization at least 15% on

• Mailmen Inc. Acquires Madcar Company

  1607 readers Mailmen Inc. is proud to announce the completion of its acquisition of Madcar Company. The acquisition allows Mailmen, Inc. to add specialty packaging, kit assembly and fulfillment services to their already extensive direct mail marketing capabilities. "This combination will provide our clients with a broader range of

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  Living Shangri-La Toronto

  137 readers Living Shangri-La Toronto Book When you first see a 12” x 13” fuchsia-colored, case-bound piece adorned with a clear and gold foil deboss, what do you think? For me, it was, “Wow, what’s inside this beauty?!” Opening the magnetized cover of this gift box-like book, I found an archi-print-tectural masterpiece to rival the luxury high-rise homes this

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  Unleash the Power of Specialty Folds

  4431 readersTired of using the same three folding styles? Want a little inspiration that’s sure to put the Wow! factor back into your print projects? Then join us at our next free webinar, Unleash the Power of Specialty Folds. How do you, as a graphic designer, combine creative specialty folding techniques and products with the right paper,

• Free PaperSpecs Webinar – “Unleash the Power of Specialty Folds”

  1718 readersJune 30, 2011 2:00 p.m. Eastern (11:00 a.m. Pacific) “Unleash the Power of Specialty Folds,” a free webinar hosted by PaperSpecs and Neenah Paper, will show you how to use specialty folding solutions to get your direct mail and print promotions noticed. Palo Alto, California – June 16, 2011 – Standing out from the crowd is the first,

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  New SHINE Pearl Digital Promotion

  3022 readersReich Paper Reich Paper introduces a SHINE digital promotion showcasing digital printing on new SHINE Pearl Digital Text and Cover. While standard SHINE prints beautifully on many digital presses such as Kodak NexPress, Xerox iGen, Xerox 800-1000 and Konica Minolta Read more »

• Proposed 2012 Mobile Commerce and Personalization Promotion

  431 readersBACKGROUND AND PROGRAM DESCRIPTION The 2011 Mobile Barcode Promotion was successful in generating increased interest in the use of mobile technologies in direct mail. Mobile technologies continue to be one of the fastest growing marketing sectors, and mailer resources will be increasingly diverted to this medium. As technology changes the marketing landscape, the Postal Service must

• Sun Chemical’s Rahmeh Wins NAPIM Pioneer Award

  758 readers Moe Rahmeh, a technical manager for Sun Chemical in the Dallas/Fort Worth region, received the 2012 National Association of Print Ink Manufacturers (NAPIM) Pioneer Award, which honors longevity and service in the print industry, committee work, technical contributions, and service to associations. With only 300 people who

• Personalization of Direct Mail Steadily On the Rise

  585 readersEvery month the Who’s Mailing What! Archive receives and analyzes approximately 4,000 to 5,000 pieces of direct mail in 220 categories–consumer, business, fundraising, catalogs, and more. The database calls itself “the largest library of direct mail,” housing information on 240,000+ direct mail packages. An analysis of 40 months of data from the Archive, from January 2009