Related Articles

• RANDALL SWOPE JOINS GIMBEL & ASSOCIATES

  2948 readersGARDEN CITY, N.Y., Feb. 18, 2013 — Gimbel & Associates today announced the appointment of Randall Swope to the newly-created post of Senior Consultant, Emerging Markets. Drawing on more than 30 years of international sales and marketing experience including living in Latin America and working on projects in China, Eastern Europe, the Middle East and

• 

  What is YOUR Strategy Strategy?

  1229 readersIt’s time to dust off the strategy from the beginning of the year, re-evaluate the tactics we applied to challenges that rose up during the year, and lay a course for 2010. Let’s start with the basics. Have you scheduled a review of the 2009 strategy? While many organizations spend hours, days, weeks and months

• Catalog Printing Trends – High-quality

  349 readersIt used to be that most mail order catalogs were printed on cheap, drab newsprint. Not anymore — the most successful mail order companies are opting for high-quality 100-pound gloss text pages and even experimenting with 70-pound matte stock for a softer, more personal glow. Also, in an effort to identify with environmentally conscious customers,

• 

  Things I keep learning about magazines (and much more) by blogging

  759 readersIf you’re attending,my session is next Wednesday. Next Wednesday, I’m speaking in Toronto at MagNet, the annual conference jointly produced by a several organizations related to the magazine industry in Canada. (I wonder why such groups in the U.S. can’t coordinate their events like that?) In a courageous unwitting mysterious inspired move by the organizers, I’ve been

• Links for November 10th (Day #3.2 of a Rexperiment)

  718 readersThese are links of note I’ve shared on Google Reader November 10th from 19:10 to 19:49: # Veterans Day Videos | PBS Video – Veterans Day videos that can be watched online at PBS Video. Why I Moved Backupify To Boston | Xconomy – Whatever. How much is faster collaboration worth to businesses? | Google

• 

  Google Adwords launches content marketing B-to-B effort aimed at advertising community

  1245 readersWhile the Google Adwords marketing team did not label it “content marketing” in announcing it, their new advertising industry news aggregation service called “Ad News” is a great example of what content marketing is all about: Marketing directly to your customer, by-passing any third-party media, by providing content that is compelling and engaging and that

• 

  Social Media Maven: Anne Stewart from Hotcards Part 2

  767 readersAnne Stewart, Online Managing Editor @Hotcards Continued from Part 1 Many printers are uncertain about the benefits of trying social media, what has your experience shown?Anne:When we originally started the Hotcards blog, the idea was to create a space on...

• Performance testing (technical announcement)

  1512 readersFor the sub-set of the 12 people who read this blog, who actually read it at the URL, RexBlog.com, please note that all but a couple of plug-ins have been removed. If you don’t know what that means, don’t worry, you share that lack of knowledge with the vast majority of people on the planet. In

• 

  RexBlog word of the day: Positivity

  1811 readersI have written around 8,500 posts on this blog during that past decade. I’ve rarely edited old posts and I’ve removed completely only 4-5 (that I can recall). However, I’ve removed a couple from the previous two days because, in re-reading them, they seemed way more negative than I intended. (For those who need to see what

• Why something truly local can’t be a scalable business model

  1720 readersYesterday, I attended a couple of hours of a day-long gathering of 600+ people, primarily from Nashville and drivable distances away. While the event was labeled “Podcamp,” it didn’t resemble what those early geek-camp things called “barcamps” were like — nor, frankly, does that matter. Far more important than what it was labeled or what