Nike Fleece Brand Book

So what made this quarter’s PaperSpecs Gallery Take Note Award winner a standout? The fleece fabric embedded into the front cover of the Nike Sportswear Fleece Brand AW77 book. This authentic element along with superb printing and design turned highly effective marketing collateral into an artful keepsake.

“I was amazed with the overall quality exhibited by all 10 finalists,” said Tim Larsen, president of Larsen (Minneapolis, MN and Menlo Park, CA) and judge for the Quarter Four competition. “But the Nike piece stood out to me because of that fabric in the front cover. Combined with the use of uncoated ...

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