How to solve a small print run with a minimal budget? There are many different solutions to this problem, of course, yet the poster designed by Matthew Poor for the New York Public Library stands out in design, production and risk.
Really I was inspired by the idea of enabling someone to create their own financial future, to make their own outlook. This is where the idea of printing on The Wall Street Journal came from. It just so happened that the budget was too small to do digital printed posters, and the quantity needed couldn't justify offset. The only way to make it work would be silkscreen, as small quantities are still cost effective, and to not have to buy expensive paper. I knew I had the solution.
The main problem was getting people who had never seen something printed on a newspaper to agree to it, but I knew they would love it once they saw the actual piece. Since I just