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  Concept Packaging: La Croix

  1540 readers "The one thing that has always bothered me about La Croix is the branding. Again putting aside the lack of research, target markets, KPIs, business context and all that jazz - the packaging feels like a generic store brand for something that might not taste all that great.

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  DGA Conference Follow Up

  516 readers It was great seeing you at the DGA conference in mid-January. Since there were many attendees at the show, I wanted to make sure that all of your questions about our effective communication competencies were answered. As you may already know, Arandell Corporation is well known as a high end, premier catalog printer in the catalog

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  NEMOA Follow-up

  496 readers It was great seeing you at the NEMOA conference a couple weeks ago. Since there were many attendees at the show, I wanted to make sure that all of your questions about our effective communication competencies were answered. As you may already know, Arandell Corporation is well known as a high end, premier catalog printer in

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  Have You Considered Personalized Marketing Collateral?

  1572 readersWe talk with companies looking for products to differentiate their offerings from the guy down the street or even across the country. Often they have great products to sell, but they are competing in markets where it is hard to get shelf space visibili...

• Retail Store Closings Fall 36% in First Quarter

  1759 readersMay 10, 2011 Store-closing announcements declined 36% in the first quarter, with Borders Group Inc. (BGPIQ: 0.28, +0.01, +4.90%), Charming Shoppes Inc. (CHRS: 4.35, -0.05, -1.14%) and BCBG Max Azria Group Inc.’s Max Rave representing 37% of the total, according to a joint report of ICSC Research and PNC Real Estate Research. Retailers disclosed plans

• HH Global Presents at Screenmedia Expo 2012

  771 readers HH Global, leaders in Brand Campaign Management, is presenting at the Screenmedia expo 2012, one of the leading shows to combine digital screen media, marketing and technology. Rob Schulkins, Head of Brand Campaign Strategy, HH Global, will be focusing on how clients can better engage with their customers

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  Seattle’s Best Coffee Relaunches With New Level System

  3513 readers "Seattle’s Best Coffee, part of Starbucks Corporation, today announced a radically simplified packaged coffee line designed to change the conventions of the coffee category. The Seattle’s Best Coffee “Level” System delivers great tasting, premium coffee with an expanded blend offering in conjunction with an innovative and bold new packaging concept. The Level System’s unique

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  Student Spotlight: Aero

  1552 readersThe group project began with the question, "If Target opened up a higher end store to compete with Crate & Barrel and WIlliams- Sonoma, then how would they brand their products? Target’s new subsidiary store “Aero” promotes an active and well-balanced lifestyle by providing all natural alternatives.

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  How to Design a Great Catalog Feature Page

  1825 readersCatalog feature pages, or product spotlight pages, can drive the majority of sales from any given mail-order print catalog.  Highlighting specific products or groups of products on a full page or two-page spread commands attention and motivates sales.  The following breaks down a product feature page for a Crate & Barrel catalog, which incorporates several

• Ryan T. Sauers explains the importance of two-way communications in sales

  2614 readersThe following is contributed by Ryan T. Sauers, President and Owner of Sauers Consulting Strategies The entire sales process is often looked down on by many due to pushy, gimmicky, and unethical salespersons who create a bad name for the overall and traditional sales profession. Most salespersons I know, however, have a great passion for their