9 readersConsumers move between multiple devices and media platforms many times each day. Experian Marketing Services tracks the U.S. reach and usage of 11 different media platforms. Looking at a typical week, Experian finds TV still has the greatest reach, but mobile is rapidly gaining ground. In fact, among Millenials (the generation of young adults ages 18
4185 readers Blue Marlin’s New York studio was challenged with crafting a revolutionary new design that would capture the 15 year-old brand’s essence while cutting through the recent surge of competitors entering the hard cider market. The new identity also needed to break down barriers between beer and cider drinkers and bring the budding hard cider
2348 readers Taxi Studio reimagines Somersby for the UK market.
1788 readers The Cotswold Cider Company wanted a quirky and rustic feel for their latest cider 'Side Burn'.
6220 readers Pearlfisher has created the brand identity, tone of voice and name for Wyld Wood Premium Organic cider from Westons Cider.
1643 readers Launched before the cider trend properly exploded onto the New Zealand market, the success of DB’s Crushed Apple Cider soon led to a Pear variant, and the need for a new 12-pack range.
2857 readers John & Kira's Urban Garden Chocolate Bars features ingredients from five urban gardens in Philadelphia, Chicago, and Washington, DC. Urban Garden flavors are
1647 readers "A new cereal soy milk product to market to young, urban people who enjoy a fun lifestyle. The packaging shows a fun activity for each flavor." Designed by Default
Array readers Smith and Milton did some dusting and cleaning for Bulmer's Woodpecker Cider. Using a refreshing recognizable "sweet cider red" and a woodcut illustration of the iconic woodpecker, the brand kept its well known identity while sporting a new, more striking, clean contemporary look.
1516 readersBot enhanced water has had a drastic makeover! It was launched in 2007 as a kids beverage, but was embraced by adults. TDA Boulder has repackaged and relaunched Bot to target adults. Full details below. Share your thoughts on the redesign below!
Empowering, Informing, Connecting Creative Professionals™
The Workflow Network is a collection of Websites, services, and communities built to Empower, Inform, and Connect Creative Professionals. The websites in the Network cover a broad range of topics, services, and functions for creative professionals of many disciplines.