Fizz Creative Promotional Coaster

“I was wondering if you could scan a QR code in a dark bar,” said Christopher Simmons, principal and creative director at MINE (San Francisco). “I actually crawled under my desk and tried it. It worked!”

Simmons, guest judge for PaperSpecs Gallery’s Take Note Award, put the Quarter One 2012 winning entry from Fizz Creative (Lakewood, Ohio) through its paces.

“Among the finalists, this was the most surprising piece. I didn’t expect anything from a coaster, and here I was interacting with it. I like the idea that you can be entertained, informed and engaged by a coaster instead ...

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