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  Classic Postcard Marketing

  682 readersThe other day I got a postcard in the mail, reminding me that I made a dentist appointment six months ago, and it’s coming up. With this reminder in hand, I made a note in my calendar of my date with a comfy chair and sharp objects. Doctors and dentists have been practicing this type

• Quad/Graphics Makes Multimillion-Dollar Investment in Direct Marketing Platform

  650 readers SUSSEX, WI – Quad/Graphics, Inc., is strengthening its direct marketing platform and solutions this year with multimillion-dollar investments in mail processing, including creating two regional commingling centers to drive greater postal savings and efficiencies for direct mail marketers; investing in a new custom web press and other

• Leverage Web-to-Print to Boost Channel Partner Marketing

  1542 readersCompanies that sell through channel partners such as distributors, dealers, and value-added resellers face unique marketing challenges.  They can run advertising and marketing programs to raise brand awareness and create favorable brand preferences, but success in the marketplace often depends largely on the marketing efforts of channel partners.  And when channel partners don’t market effectively,...

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  Direct Mail Dynamics

  1125 readersMay 18, 2010 2:00 – 3:00 p.m. Eastern (11:00 a.m. – Noon Pacific) Are you on direct mail autopilot? Take back the creative controls with PaperSpecs’ next FREE Webinar – Direct Mail Dynamics! Chief Folding Fanatic Trish Witkowski of foldfactory.com Read more »

• Growth of B2B Marketing Budgets to be Slow

  852 readersA recent survey by Target Marketing magazine indicates that B2B direct marketing budgets will grow only slowly in 2010. Over half (55%) of B2B marketers responding to the "Media Usage Forecast 2010" survey (conducted in January 2010) said they expect 2010 budgets to be the same as 2009, while 23% of respondents expect 2010

• MCS Scales the Summit

  1862 readers Summit Direct Mail, a high volume direct mail production company located in Dallas, has scaled their business with the help of MCS equipment. Summit is now one of the largest marketing production facilities in the Southwest. Always on the latest edge of the technology curve, Summit Direct offers

• Digital Printing 101: UV Coating

  1844 readersIn today’s increasingly competitive and saturated market, your printed marketing materials are a great opportunity to get your customer’s attention. Want to really catch their eye? When you place your next digital printing order, get an ultraviolet coating on your marketing materials. What is UV or Ultra Violet Coating? Ultraviolet coating, or UV coating, is a dramatically

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  How to Choose a Direct-Mailing Service

  1144 readers A well-planned direct mailer remains one of the best marketing tools at your disposal.  In fact, direct-mail marketing is better today than ever before.  Why?  Because so many of your competitors are focusing exclusively on digital marketing, creating an opportunity for you to reach and influence your target customer base where your competitors aren’t. A strategic

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  10 Tips for Direct-Mail Marketing Success in 2012

  2672 readers Want to be a profit champion from your direct-mail marketing in 2012?  Consider implementing the following 10 tips for direct-mail marketing success. 1.  Super selective mailing list It’s no secret that the more targeted your mailing list, the better you can angle your offer and the greater your response rate.  Take time to refine your list demographics

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  Is Paper Stock Important?

  1456 readers Many variables play a role in how your print marketing materials are perceived by potential customers.  Your copy, your offer, and your design are three considerations upon which the utmost importance is placed.  But there’s more to customer influence than what goes on your postcards, posters, business cards, catalogs, and other print marketing materials.  In