2136 readers “Frydenlund is a beer with a proud heritage dating back to 1859 and is brewed by Norway’s largest brewery, Ringnes. The beer had long been enjoyed by Connoisseurs but was no longer relevant for younger consumers. The new packaging b...
654 readersEpsilon Targeting, provider of consumer information for targeted marketing solutions, released its 2011 Channel Preference Study titled The Formula For Success: Preference and Trust. The report shows that through economic turmoil, technology advances and channel proliferation, direct mail continues to deliver as consumers’ preferred means of receiving marketing messages from brands. The study is based on completed
986 readersAccording to a new consumer experience study from the Chief Marketing Officer (CMO) Council and sponsored by InfoPrint Solutions Company, consumers are holding on to their print magazines, not ready to join the e-reader revolution, and are open to more Read more »
5060 readers "In an increasingly competitive market where the leading ale brands have come under pressure from regional competitors and an explosion in craft brewers, Tetley’s was no longer perceived as Britain’s favourite beer.WPA Pinfold were briefed to create a refreshed brand image that builds on the Tetley’s values and addresses the disconnect with the consumer, to
2118 readers ROCHESTER, N.Y. - Greg Running has extensive experience selling Kodak’s full line of production digital printing equipment in Canada, and with a recent promotion, now serves in the role of National Sales Manager, Canada. Running has more than 20 years in the graphic arts industry and most
1815 readers"For the third year in a row, Shikatani Lacroix has created an intriguing and captivating package design for Frito Lay Canada’s Doritos®, designing the distinctive black and white bags, Flavour A and Flavour B, for the latest Doritos® ca...
2514 readersAfter its public row with Google over the search company’s “digital is ‘greener’ than print” promos, paper sustainability group Two Sides this month is taking its message directly to consumers. Starting with the June issue of National Geographic, a number of publications are running Two Sides ads designed to clear up myths about paper’s ecological
25 readersAccording to marketing firm Epsilon Targeting’s latest annual Consumer Channel Preference Study, the channels consumers prefer to receive marketing messages via remain relatively consistent, with, again, direct mail being the most preferred delivery method. The study, Channel Preference for Both the Mobile and Non-Mobile Consumer, finds direct mail continues to deliver as consumers’
6323 readers Hike, a Ukrainian Brand of Premium Beer completed their rebrand to fit the current market and their young, hip consumers. We love how they kept the key elements within the composition; the color, placement of the brand logo. The wing replaced the diagonal band but still occupy that same space and ties all the other
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The Workflow Network is a collection of Websites, services, and communities built to Empower, Inform, and Connect Creative Professionals. The websites in the Network cover a broad range of topics, services, and functions for creative professionals of many disciplines.