Related Articles

• Catalogs reinforce the brand

  257 readersCatalogs are a marketing tool, and omni-channel retailers understand that they help drive sales. Even if the consumer makes the purchase online or in-store, the catalog can help get them there. There are techniques retailers use to track the effectiveness of catalogs, regardless of the final point-of-sale (for example, special offer codes or promos that

• 

  Spring Catalog Design Showcase 2013

  1896 readers Does your mailbox still get loaded with mail-order catalogs, despite the prevalence of online catalogs?  Of course it does, and for good reason: print catalogs work. But given the online (and mobile) competition for customers’ eyes, I would think that catalog designers would get a bit more creative. I tire of catalog cover designs that feature

• 

  3 Holiday Catalog Mailing Tips

  2200 readersA great marketing tool this holiday season is a direct-mail catalog. Most marketers rely on e-mail to communicate holiday sales. This means that customers e-mail inboxes will be inundated with marketing messages. Why not do something different? And send a catalog mailing to customers? I can tell you that response rates for mail are still

• Catalog Printing Trends – High-quality

  349 readersIt used to be that most mail order catalogs were printed on cheap, drab newsprint. Not anymore — the most successful mail order companies are opting for high-quality 100-pound gloss text pages and even experimenting with 70-pound matte stock for a softer, more personal glow. Also, in an effort to identify with environmentally conscious customers,

• 

  Look to the Web for Optimal Brochure Design Tips

  6452 readersI've been noticing that a lot of the tips that apply to designing web sites also apply to designing brochures. Here's a list of common web design or web optimization tips and an explanation of how each tip also applies to the art of brochure design.

• Mcommerce Important to Consumers and Merchants

  837 readersMay 1, 2011 Mobile commerce, or m-commerce, has experienced blindingly rapid adoption in the past year or two in the multichannel marketplace. Along with the rise of social media platforms like Facebook, Twitter and YouTube, m-commerce has contributed to the widely held perception that sales and marketing “channels” don’t really make sense anymore, and that

• 

  10+ questions you need to ask from a marketer/brand owner in order to help them sell more.

  1384 readers What are their company’s strengths and weaknesses? What do they sell? Describing the product and what needs/wants that product fulfills Where do they sell it? Geography/Market. Local, National, Worldwide Market trends, challenges, opportunities and threats Who, when and why buys their products? / Who, when and why buys their competitor’s products? Need to identify target audience and value differentiators How do they currently market/sell

• Arandell Forms Alliance with Catalog Marketing Economics

  533 readersAssisting Customers with Catalog Circulation Planning Arandell, North America’s premier offset printing company, announces they have advanced a partnership with Jim Coogan, President of Catalog Marketing Economics, to complement Arandell’s Marketing Services. Mr. Coogan’s primary focus will be consulting customers on the core competencies of circulation planning for catalogs, project management of catalog circulation, analysis, planning

• Why retail catalogs survive, even thrive, in Internet Age

  200 readersOnline spending may be increasing, but the venerable catalog is doing anything but fading away. In fact, it is still an important part of business for retailers. “It’s basically a marketing tool,” said retail analyst Eric Beder, a managing director at Brean Murray, Carret & Co. “The beauty of a catalog is that you don’t have

• 

  Holiday Marketing Tips for Small Businesses

  2188 readersThe day after Halloween, all of the fall specialty items come down off of the shelves and the Christmas and holiday merchandise go right up. These next few weeks will fly by. Thanksgiving will come and go and the winter holidays will be upon us. Here are some quick holiday marketing tips that have useful