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  Drunk Tank Pink: The Power of Color in Marketing

  9 readersDrunk Tank Pink by Adam AlterColor sells, it persuades, it cajoles, but how exactly does it wield such power? In the book “Drunk Tank Pink” author and NYU professor Adam Alter peers into how seeming innocuous factors of daily life—colors, names, visual symbols—can drive consumer behavior in unimaginable ways.The book’s title stems from a 1979

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  Chocolate Research Facility

  1085 readers Asylum completed their latest packaging for Chocolate Research Facility.  "They come from our seasonal flavours Spring/Summer 2010 and Autumn/Winter 2010. Each season has 10 new flavours that correspond to a particular theme. S/S10 was our Cities series – each flavour representing different global cities, pretzel chocolate for NY, Toffee chocolate for London, Vodka for Moscow and even Tom Yam for

• International Printing Community Heading to China Print 2013 to See What’s New in Digital Printing

  556 readers While print shows around the world are finding it increasingly difficult to attract exhibitors and visitors that is far from the case in China. Four years ago China Print 2009 attracted 1,284 exhibitors and over 162,000 visitors from 108 countries. This year China Print 2013 is slated

• Ebooks Outselling Print Books

  16368 readersAmazon, the world’s largest book seller, says that its ebook sales have jumped past its traditional paperback and hardback sales. For every 100 printed books it sells, Amazon sells 105 Kindle ebooks — and that doesn’t include free book downloads. The announcement highlights the growing popularity of digital books, and underscores the importance of planning for

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  ColaLife: Kit Yamoyo

  2804 readers An incredible life-saving project that uses the empty space between Coca-Cola bottles in their shipper crates to deliver health supplements to developing countries: You can buy a Coca-Cola almost anywhere you go in the world, even in the most remote parts of developing countries.

• Don’t Sell What you Make

  8496 readersDon’t Sell What you Make is an original article from: M-bossed.com — A media blog. ©2009 Ryan McAbee || , Sell What you Do Have you noticed that the companies you love to do business with do not actually sell you what they make? Apple doesn’t sell you a computer; it sells you technology porn. Zappos doesn’t sell

• Two Sides Releases European Survey

  600 readers In a wide-ranging new survey, a new generation of digital natives show strong preferences for paper; still the favoured medium of all age groups for reading and safe keeping of documents.The research conducted by IPSOS, in association with industry organisations Two Sides and Print Power, interviewed 4,500

• Two Sides Releases European Survey

  1100 readers In a wide-ranging new survey, a new generation of digital natives show strong preferences for paper; still the favoured medium of all age groups for reading and safe keeping of documents.The research conducted by IPSOS, in association with industry organisations Two Sides and Print Power, interviewed 4,500

• 10 Ways to Use QR Codes beyond Advertising

  2415 readers10 Ways to Use QR Codes beyond Advertising is an original article from: M-bossed.com — A media blog. ©2009 Ryan McAbee || 10 Ways to Use QR Codes beyond Advertising is an original article from: M-bossed.com — A media blog. ©2009 Ryan McAbee || By now, most of us have seen the mobile barcode known as a

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  Meuuh Milk

  2141 readers "Meuuh is a new brand of organic flavoured milk, developed for a dairy producer in Normandy. The brand is to be launched with two classic flavours – Honey and strawberry as well as as unflavoured milk. Sold in 1 litre packs and 250ml bottles and aimed at children and teenagers, the simple design is inspired by cartoons and graphic