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  Concept Work: National Geographic

  3787 readers Great concept packaging and rebranding of National Geographic, with a bit of new DVD and book packaging: "Branding and identity design is probably one of the most challenging fields in the creative industry. Developing a powerful and dynamic identity is an essential step towards the success of the brand. Moreover, as technology advances and

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  CLASSIC Brands Swatchbooks

  3272 readers When Neenah Paper set out to announce the 10 common colors between its four CLASSIC brands, new swatchbooks were part of the equation. While each brand maintains its unique identity, the cover artwork and gift-box-like file case link them together in a way that added up beautifully. The real estate on the backbone of the file

• Bordeaux Unveils New Brand Identity at Fespa 2012

  2290 readers Bordeaux Digital PrintInk (Hall 3, Stand E30), a developer and provider of customer-focused ink solutions for inkjet technologies, printing and the graphic arts industry, is introducing a new brand identity at Fespa Digital 2012. The new branding is designed to communicate a consistent message on a global

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  Thank You to Our Sponsors!

  2354 readersJust wanted to give a big thank you to our wonderful sponsors, without them, none of this would be possible. Thank you! PhilippeBecker - We Design Brands that Create Value. Sterling Brands - Stimulate Change. Create Growth. We are your Catalysts. Swerve - Design For Brands. Product Ventures - Shaping Brands, Enhancing Lives. Dragon Rouge - Brand Strategy, Design, and Innovation. Flood Creative - We seek to

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  Sessions @ The Dieline Conference: Debbie Millman

  1691 readers Debbie Millman has worked in the design business for over 25 years. She is President of the design division at Sterling Brands. She has been there for 17 years and in that time she has worked on the redesign of over 200 global brands. Debbie is President Emeritus of the AIGA, the largest professional association for design.

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  10 Awesome Brand-Inspired Color Palettes

  5683 readers Great branding has a lasting effect that borders on iconic when you consider the major brands we use every day. Can you think of Band-Aids without conjuring a mental image of the brand’s red and blue packaging? Or how about Coca-Cola’s red or the Ford Motor Company’s blue? A closer look at the histories of

• Retro Post: Maintain your brand

  3384 readersI just came across an old blog entry I wrote in 2009 and thought how true this is still though I didn’t think about apps back then. Maintain your brand February, 11th 2009 posted by ilovedesign When talking about brands, most people will understand that Nike or Porsche is a brand. Brands influence our buying decisions. In my opinion

• A lesson about marketing from Charlie Brown’s teacher

  1542 readersAbout ten years ago, if you were in a meeting with marketers, it sounded something like this: Branding wah-wah-wah impressions. Brand message wah-wah-wah-wah value-add. That’s why branding wah-wah-wah-wah reach and frequency. # Today, such a meeting sounds like this: Social wah-wah-wah-wah conversation. Community wah-wah-wah-wah Twitter. Engagement! # I think it’s time marketers quit talking like

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  Sessions @ The Dieline Conference: Yael Miller

  5097 readers This week's session post focuses on Yael Miller, Principle at Miller Creative, LLC. Yael Miller is editor-at-large of The Dieline and is principal of Miller Creative, a branding and packaging design consultancy specializing in naming, branding and packaging design. She is also co-founder of Vanity Barcodes and Share Some Candy. Yael has more than 10 years

• Schawk’s Carol Best to Speak at FMI 2012 Private Brands Summit

  759 readers Schawk, Inc., a leading provider of brand development and deployment services, enabling companies of all sizes to connect their brands with consumers, announced that Carol Best, vice president of brand strategy for its retail practice, has been invited to speak at the FMI 2012 Private Brands Summit,