47 readersDespite changes in media consumption in recent years, research conducted by finds European consumers continue to have most trust in advertising in printed media. When asked how much trust they attach to advertising in the various media, consumers gave magazines and newspapers a score of 63%, TV 41% and Internet 25%. Consumers were also asked
33 readers According to a new study by research firms Research Now and K&A BrandResearch, the new digital generation – teens, ages 12 to 17 — generally have more favorable attitudes towards print, radio and TV advertisements, than online ads. As reported by Marketing Charts, six hundred U.S. teens were presented with statements about advertisements and asked if
2142 readersIn a recent post from the wonderful site from RIT, Print in the Mix, they talk about Deloitte's recent survey "State of the Media Democracy" in which print advertising holds peoples attention for longer than online ads. Take a look...
9 readersConsumers move between multiple devices and media platforms many times each day. Experian Marketing Services tracks the U.S. reach and usage of 11 different media platforms. Looking at a typical week, Experian finds TV still has the greatest reach, but mobile is rapidly gaining ground. In fact, among Millenials (the generation of young adults ages 18
1771 readersHalloween is one of our favorite holidays, and few annual events offer graphic designers as much creative latitude as Halloween advertising. It’s everywhere, from the Internet to newspapers, magazines and billboards to radio and television. One popular and effective Halloween marketing medium is posters; and in the spirit of great advertising I’d like to share
Array readersIs Publishing a Public Good? is an original article from: M-bossed.com — A media blog. ©2009 Ryan McAbee || Is Publishing a Public Good? is an original article from: M-bossed.com — A media blog. ©2009 Ryan McAbee || The Planet Money podcast recently discussed whether NPR should receive funding. From an economist point of view one might
1436 readers For the past year, I've been very interested in the intersection between e-commerce and traditional retail. I see this as the next frontier for consumer packaging. Notably, Forrester Research predicts that online advertising will finally outpace television by 2016.
3426 readers Jason Falls Jason Falls is a leading digital strategist, author, speaker, and thinker in the digital and social media marketing industry. He leads digital strategy for CafePress, a publicly-traded internet retailer consistently ranked as one of the top online shopping destinations. He also continues to serve as founder and chief instigator at SocialMediaExplorer.com, an
1764 readersAdvantages of New versus Traditional Marketing is an original article from: M-bossed.com — A media blog. ©2009 Ryan McAbee || Traditional, some would say old, marketing involves the big three of radio, print, and television. These mediums dominated in a world of limited choice even though they offered hazy metrics and high premiums. Now they are all
1425 readersThirteen percent of marketing and advertising executives plan to add full-time staff in the next three months, according to The Creative Group Hiring Index for Marketing and Advertising Professionals. Three percent forecast reductions in personnel. Most respondents, 80 percent, expect to make no changes to the size of their teams. The national study, developed by The Creative
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