Briefings in Brussels Give Technical Preview of IPEX 2010

Four exhibitors at IPEX—Atlantic Zeiser, EskoArtwork/Enfocus, Kodak, and Punch Graphics—are giving previews of their show plans at a combined media briefing taking place today and tomorrow at a conference center near Brussels, Belgium. Among those presenting today are Atlantic Zeiser and EskoArtwork/Enfocus.

In this morning’s lead-off presentation, Oliver C. Mehler, CEO, Atlantic Zeiser, announced that what he called “Industrial Digital Printing 2.0 is here”—and that with the help of his company’s technology, printers actually will make money doing it.

Atlantic Zeiser specializes in high-resolution digital printing and coding on industrial products. Its customers produce materials that frequently need content changes. “We don’t care about the substrate,” said Mehler, as the printable surface could be anything: paper, carton stock, non-porous materials such as plastic or glass, or three-dimens

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