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• Direct Mail Promotions Catch the Eye

  335 readersMarketing research firm Ask Your Target Market (AYTM) recently undertook a survey examining the effectiveness of direct mail — Are customers more likely to look at their mail than they are at emails? Make purchases based on offers received? Surveying 400 U.S. adults online panel participants, they found: Nearly one in five (17%) respondents receive advertisements or

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  How to Choose a Direct-Mailing Service

  1161 readers A well-planned direct mailer remains one of the best marketing tools at your disposal.  In fact, direct-mail marketing is better today than ever before.  Why?  Because so many of your competitors are focusing exclusively on digital marketing, creating an opportunity for you to reach and influence your target customer base where your competitors aren’t. A strategic

• Freedom Graphic Systems Turns to HP for Personalized Direct Mail Printing

  1244 readers Top-tier direct mail marketing solutions provider purchases HP T300 Inkjet Web Press to boost its clients' ROIPALO ALTO, Calif., – Freedom Graphic Systems' latest technology investment – an HP T300 Color Inkjet Web Press – will help the Milton, Wis.-based company deliver more affordable, personalized, direct mail

• Larry Pelzer Rejoins VDP Direct

  1017 readers San Diego based Direct Marketing Company VDP Direct, LLC, is proud to announce and welcome the return of Larry Pelzer as Sales Executive. Mr. Pelzer brings with him a wealth of experience in all aspects of Casino Direct Marketing. He returns to us after a brief stint

• Personalization of Direct Mail Steadily On the Rise

  1086 readersEvery month the Who’s Mailing What! Archive receives and analyzes approximately 4,000 to 5,000 pieces of direct mail in 220 categories–consumer, business, fundraising, catalogs, and more. The database calls itself “the largest library of direct mail,” housing information on 240,000+ direct mail packages. An analysis of 40 months of data from the Archive, from January 2009

• Pitney Bowes Offers White Paper on Direct Mail Solutions for Standard Mail

  493 readers STAMFORD, Conn., – Pitney Bowes Inc. today released a white paper that offers strategies that can help mailers and service bureaus improve the effectiveness of direct mail solutions for Standard Mail. The white paper, entitled "The Direct Answer," highlights recent changes and innovations in technology and mail

• “We Prefer Direct Mail,” Say Consumers

  355 readersAccording to marketing firm Epsilon Targeting’s Consumer Channel Preference Study, direct mail continues to deliver as consumers’ preferred means of receiving marketing messages from brands Key findings: Six out of 10 U.S. consumers surveyed say they “enjoy getting postal mail from brands about new products.” Across all key verticals – from financial and insurance to retail and personal care

• Every Door Direct Mail

  334 readersThe United States Postal Service (USPS) wants smaller, mom-and-pop style businesses to consider using direct mail. To convince them to do so, USPS has implemented a program called Every Door Direct Mail. This program makes the direct mail process as simple as possible by eliminating the need for an address list. With Every Door Direct

• For Direct Mail and USPS Regulations, Direct Mail Pal 2012 Delivers!

  1040 readersOnce again, Printing Industries of America is featuring another great title from Printing Industries Press as our Book of the Month for April/May 2012. Direct Mail Pal 2012: A Direct Mail Production Handbook covers all of the changes in postal rules, rates, options, and practices in order to help you navigate through a changing environment

• Did You Know…

  352 readersAccording to the Direct Marketing Association, 52.4% of U.S. consumers say they read the direct mail sent to them from retailers and 53% find this direct mail “useful.” Arandell will take the guessing out of your targeted marketing approach and provide you with teh data you need to target more intelligently throughout the customer lifecycle process.