How Printers Are Getting Their Differentiation Back

This article is adapted from the article “Differentiation Is Back!” by Paul V. Reilly, Partner, New Direction Partners, published in the 2014 FORECAST Part 1: Trends and Tactics. Reilly is a featured presenter at the 2014 Print Leadership Summit, June 2–3. Technology can be like a double-edged sword. We use technology to increase print quality...