I'm often asked about what AM/XM halftone screens are equivalent to a certain FM screen - i.e. "What AM/XM screen is equivalent to a 20 micron FM screen?"There are two ways that this halftone screening equivalency is usually measured.One is… Read More

Return on marketing investment has become a hot topic as marketers seek to prove the value of their activities and programs and strive to bolster their credibility in the C-suite.  Today, marketers are using ROI for everything from justifying marketing… Read More

I was asked recently if there were different performance metrics for different print markets and print applications. The answer is yes. This is an interesting conversation because the metrics used to measure catalog page production is different than those used… Read More

I did a presentation to an in-plant group in Oregon last week and learned from Bob Neubauer, the editor of In-Plant Graphics,… that the number and rate of in-plant closings is accelerating. Bob opened his presentation by listing recent in-plant Read More

There are several ways to measure hot slip, depending on what you are trying to accomplish, and the goal should be to correlate the performance with packaging machine performance. This could be...… Read More